01Website Usability Testing
How easily visitors navigate your site and complete important tasks, even when all the information exists.
- Homepage navigation
- Menu and category structure
- Layout and content hierarchy
- Internal navigation
- Button and link functionality
- Contact and enquiry processes
- Search functionality
- Mobile usability
Example: can a first-time visitor find a service, understand its benefits and contact you?
02Mobile App UX Testing
Apps must work naturally on small screens. Tiny buttons, odd gestures and messy onboarding frustrate users.
- Onboarding experience
- Registration and login
- Navigation and menus
- Screen layout
- Touch interactions and button placement
- Loading and feedback states
- Feature discoverability
- Task completion and error handling
Example: a shopping app needs simple discovery and checkout, a productivity app needs clear navigation between functions.
03User Journey Testing
The steps someone takes to reach a goal, such as discovering, comparing, registering or buying.
- Entry points and navigation paths
- Important user actions
- Page-to-page transitions
- Information consistency
- Decision-making points
- Friction areas and unnecessary steps
- Task completion
- Exit and abandonment points
Example: the full path from landing page arrival to a submitted consultation request.
04Moderated Usability Testing
A facilitator guides participants through tasks and asks follow-up questions to learn why they act as they do.
- Defining research objectives
- Preparing test scenarios
- Selecting suitable participants
- Facilitating sessions
- Observing interactions
- Asking follow-up questions
- Documenting usability issues
- Analysing participant feedback
Best for: when you need a deeper understanding of why users behave a certain way.
05Unmoderated Usability Testing
Participants complete set tasks on their own, useful for larger or geographically spread groups.
- Task completion
- Navigation behaviour
- Interaction patterns
- Time taken per task
- User-reported difficulties
- Page and feature discoverability
- Overall task experience
Our care: instructions are written so they do not unnecessarily influence behaviour.
06Remote UX Testing
Participants test from their own location using suitable tools, ideal when your audience is spread out.
- Online testing sessions
- Remote usability tasks
- Screen-sharing observation where appropriate
- User feedback collection
- Interaction analysis
- Recorded session reviews where consented
- Findings and recommendations
Benefit: insight into how people use your product in their normal digital environment.
07Prototype and Wireframe Testing
You do not need a finished product to test usability. Check layout, navigation and flow before development begins.
- Page structure
- Navigation flow
- Screen hierarchy
- Feature discoverability
- Button placement
- Information presentation
- Task progression
- Interaction expectations
Example: a SaaS team tests whether users can find key features in a new dashboard before building it.
08Landing Page UX Testing
A landing page must communicate its purpose fast and guide visitors to one clear next step.
- Headline clarity
- Content hierarchy and visual flow
- CTA visibility
- Form usability
- Navigation distractions
- Mobile layout
- Information relevance
- Trust elements
Running ads? Pair this with our Google Ads management. The goal is a better experience, not just a different look.
09Ecommerce UX Testing
Shopping should be simple from discovery to checkout. Unclear filters, variations or delivery info lose sales.
- Product discovery
- Search and filtering
- Category navigation
- Product information and variations
- Add-to-cart interactions
- Cart usability and checkout steps
- Payment interactions
- Delivery info and mobile shopping
Example: a shopper knows what they want but cannot pick the right variation or find delivery details.
10Form and Interaction Testing
Forms power registration, bookings, applications and purchases. Hard forms get abandoned.
- Field labels
- Input requirements
- Required and optional fields
- Validation behaviour
- Error messages
- Button functionality
- Mobile interaction
- Submission and confirmation feedback
Also tested: menus, dropdowns, tabs, filters and navigation controls.
11Accessibility and Inclusive UX Testing
Products should work for people with different abilities, devices and preferences.
- Text readability
- Colour contrast
- Keyboard navigation
- Focus indicators
- Form labels and alternative text
- Heading structure
- Link clarity
- Screen reader considerations
Scope note: we can reference WCAG criteria, but this is not a full legal compliance assessment. We state what was reviewed and what needs specialist evaluation.
12User Feedback and Behaviour Analysis
Understanding why people struggle takes more than watching whether they finish a task.
- User interviews
- Feedback questionnaires
- Post-task questions
- Satisfaction surveys
- Heatmap reviews
- Session recording analysis
- Behavioural observations
- Common usability issue identification
Result: feedback and behaviour combined into a fuller picture of the experience.