Technical SEO Audit
We examine the technical health of your site and identify issues that may affect organic performance.
Explore SEO audit
Technical SEO Services
Technical SEO Services That Build a Stronger Foundation for Search Growth
We make your website easier for search engines to crawl, understand, index and serve — by finding the technical issues that actually hold your important pages back, and fixing what matters first.
- Issue-by-issue prioritisation
- Developer-ready guidance
- No ranking guarantees, only honest work
0Years of experience
0Technical areas covered
0Step audit-to-fix process
Key pages indexed
Technical Health Report
0
Site health scoreCrawlability, indexation and speed signals in one view.
CrawlabilityGood
IndexationGood
Core Web VitalsGood
Structured dataGood
Illustrative preview of the kind of report you receive
LCP · INP · CLS tracked
What Are Technical SEO Services?
Technical SEO services focus on the parts of your website that help search engines access and understand your content. While on-page SEO deals with the content and optimisation of individual pages, technical SEO looks deeper at how the website itself works.
Search engines need to discover your pages, crawl them, understand which URLs matter and decide what to index. Visitors need to reach those pages without friction. If anything interferes, performance suffers — an important service page blocked by robots.txt, hundreds of filter-generated duplicate URLs, redirect chains, a canonical pointing to the wrong place.
Our goal isn't to make your site technically complicated. It's to remove the barriers between your website, search engines and customers.
Why It Matters
Why Technical SEO Matters for Your Website
A website can have excellent content and still struggle if its technical foundation is weak. Technical SEO serves two audiences at once.
Be Discoverable
If Google can't properly find or index a page, even the best content can't deliver its full search value.
Control Complexity
Thousands of URLs, languages, templates and scripts create more room for problems. Technical SEO keeps them in check.
Better Experience
Slow loads, layout shifts, hard mobile navigation and broken links frustrate visitors. We fix the causes.
Support Every Other Effort
Content, local SEO and authority all work harder on a sound technical base.
The Path to Visibility
Where Technical Problems Break the Chain
Every page has to pass four stages before it can earn traffic. A technical fault at any stage stops the rest.
1. Discover
Internal links and XML sitemaps lead crawlers to the page.
2. Crawl & Render
Robots.txt, redirects and JavaScript decide whether content is reachable.
3. Index
Canonicals, noindex and duplicates decide what's eligible.
4. Serve
Speed, mobile usability and structured data shape the result.
What We Do
Our Technical SEO Services
Scope depends on the condition and complexity of your website, and the platform it runs on.
Crawlability Analysis
We investigate how crawlers access your site and whether important pages are discovered efficiently.
Read crawl budget guideIndexation Audit
We find pages indexed incorrectly, missing from search, or wasting crawl resources.
Fix indexing issuesXML Sitemap Optimisation
We make sure your sitemap supports discovery of important, indexable URLs — and nothing else.
Sitemap best practicesRobots.txt Optimisation
We check whether directives help or accidentally restrict important content.
Robots.txt guideCanonicalisation
We review canonical tags and duplicate-URL situations so preferred versions are clear.
Canonical tag guideRedirect Management
We find broken redirects, chains, loops and incorrect destinations, then fix them.
Redirect chains explainedSite Architecture
We improve how important pages connect so users and crawlers navigate efficiently.
Internal linking strategyCore Web Vitals
We find opportunities to improve loading performance, responsiveness and visual stability.
Core Web Vitals guideMobile SEO
We review how your site performs and functions on mobile devices, where many customers find you.
Mobile SEO checklistStructured Data
Where appropriate, we implement schema that reflects the real content and purpose of each page.
Schema markup guideJavaScript SEO
We investigate where JavaScript affects crawling, rendering, links or content discovery.
JavaScript SEO basicsDuplicate Content & URLs
We identify duplication from parameters, filters, pagination and templates.
Duplicate content guideBroken Links & 404s
We find important broken URLs and decide the right fix: update, redirect or leave as 404.
Handle 404 errorsNot Sure What You Need?
Start with an audit. We'll show you what's wrong, what matters and what to do first.
Request audit
Where We Start
Technical SEO Audit: Understand First, Fix Second
Before changing anything we examine the site as a whole, then drill into individual problems — how pages are discovered, which URLs are indexed, how the site is structured and whether key resources are accessible. Where access is available we use Google Search Console, Google Analytics and crawling software.
Not every site has every problem, so we never apply a standard list of fixes. The audit tells you what the problem is, which pages are affected, why it matters and what to do.
Get Your Auditcrawl-report.log — illustrative
$ crawl --site example.com --render
200 /services/ · indexable · canonical ✓
200 /services/web-design/ · indexable
301 /old-page → /new-page → /final chain
404 /blog/guide/ broken internal link ×12
200 /shop?color=red&sort=price duplicate
200 /pricing/ noindex found (unintended)
200 /landing/offer/ orphan page
!! sitemap.xml contains redirected URLs
✓ issues prioritised: critical → important → minor
$ _▌
Core Technical Work
Crawl, Index, Sitemap, Robots & Canonical Control
The signals that tell Google which URLs matter should agree with each other.
Crawlability & Crawl Budget
Filters, sorting, internal search and pagination can generate enormous numbers of low-value URLs. We examine internal links, sitemaps, robots.txt, parameters, redirects and architecture so crawlers find the URLs that actually matter — without blocking big sections just to shrink a number.
Learn about crawl budgetIndexation SEO
Crawled isn't the same as indexed. We interpret statuses rather than treating every excluded URL as an error — a duplicate product URL may be rightly excluded, an important service page is not.
Crawled – not indexed
Discovered – not indexed
Excluded by noindex
Blocked by robots.txt
XML Sitemaps & Robots.txt
Redirected, blocked or noindex URLs generally don't belong in your sitemap. And blocking a URL in robots.txt is not the same as noindex. We review both against your real architecture so nothing important is restricted by accident.
Robots.txt vs noindexCanonical URL Optimisation
We find canonicals pointing to wrong, redirected or non-indexable URLs, missing self-referencing tags, and conflicts with internal links. A canonical is one signal — it must align with redirects, sitemap and architecture.
Canonical tag guide
By Platform & Situation
Technical SEO for Your Type of Website
The right technical strategy depends on your platform, scale and what's changing.
eCommerce Websites
Product URLs, faceted navigation, pagination, variations, out-of-stock and discontinued products, sitemaps and structured data.
eCommerce SEOWordPress Websites
Plugin-generated URLs, taxonomies, canonicals, speed and page-builder bloat — fixed without unnecessary disruption.
WordPress SEOShopify Stores
Collection and product duplication, variant URLs, theme performance and clean internal linking.
Shopify SEOWebsite Migration
URL mapping, redirect planning, sitemap and canonical updates, pre-launch testing and post-launch monitoring.
Migration checklistNew Websites
Get structure, URLs, metadata templates and indexation controls right before launch — cheaper than fixing later.
Web developmentLarge & Enterprise Sites
Template-level analysis and ongoing monitoring, because one template error can affect thousands of pages.
Enterprise SEO
Our Process
Our Technical SEO Process
Ten clear steps from discovery to continuous improvement.
01
Website Discovery
We learn your business model, platform, audience and existing SEO setup.
02
Technical Crawl
We crawl the site to identify structural and technical patterns.
03
Search Console Review
Where access is available, we examine Google's indexing and performance data.
04
Technical Audit
Crawlability, indexation, URLs, redirects, canonicals, sitemaps, robots.txt, performance and mobile.
05
Prioritisation
Critical problems are separated from minor recommendations.
06
Implementation Plan
We explain what needs to change and how to approach it.
07
Technical Fixes
Changes are implemented according to the agreed scope.
08
Validation
We check the changes worked and created no new problems.
09
Monitoring
We watch search and technical signals after implementation.
10
Continuous Improvement
As your site changes, new issues and opportunities are reviewed as part of ongoing SEO.
Deliverables
What You Receive
Reports that explain what matters — not a pile of tool screenshots. Every finding includes the issue, impact, affected URLs, recommendation, priority and status.
Technical SEO Audit
A detailed review of your site's technical condition.
Prioritised Issue List
Critical, important and lower-priority issues separated.
URL & Indexation Analysis
Problematic URLs and indexation patterns identified.
Crawlability Recommendations
Guidance to help crawlers discover important content.
Sitemap & Robots Review
Assessment of your search-engine access controls.
Canonical & Redirect Fixes
Conflicting or unnecessary URL signals resolved.
Architecture Recommendations
Better structure and internal connectivity.
Developer Guidance
Clear explanations developers can act on directly.
Post-Implementation Validation
Confirmation the intended problems were addressed.
Know the Difference
Technical SEO vs On-Page SEO
They work together but focus on different areas.
Technical SEO
On-Page SEO
Focus
The website's technical foundation
Content and optimisation of individual pages
Covers
Crawling, indexing, architecture, performance, URLs, redirects, structured data
Titles, headings, content, internal links, search intent
Question it answers
Can search engines access and understand the site?
Does each page satisfy what the searcher wants?
You can have strong content with technical problems, or a technically healthy site with poor content. The strongest strategy addresses both — see our On-Page SEO Services and full SEO services.
Warning Signs
When Should You Invest in Technical SEO?
You may need a technical audit if any of these sound familiar.
- Organic traffic has suddenly declined
- Important pages aren't appearing in Google
- Search Console shows unusual indexing problems
- Your website was recently redesigned
- You migrated platforms or changed domain
- Your site has thousands of URLs
- You launched an eCommerce store
- Your site loads slowly or is JavaScript-heavy
- You publish content but rankings don't improve
Why Brandleap Agency
Technical SEO Needs More Than an Audit Tool
Tools flag potential issues. They can't tell you which one deserves attention first. We investigate, prioritise, explain, recommend — and where included, implement.
We Investigate
We understand the context behind a warning before recommending a fix.
We Prioritise
No padded lists of low-value warnings — only issues that affect crawling, indexation, speed or ranking ability.
We Explain
Recommendations business owners can understand and developers can use.
Important pages not indexedWe investigate why valuable pages are excluded.
Incorrect canonical tagsConflicting signals identified and corrected.
Redirect chains & broken linksUnnecessary paths reduced, dead ends resolved.
Duplicate URLs & poor architectureVariations and buried pages brought under control.
Sitemap & robots.txt errorsAccurate sitemaps and no accidental blocking.
Slow pages, mobile & JS problemsBottlenecks found, usability and rendering fixed.
FAQ
Technical SEO Services: Frequently Asked Questions
What are technical SEO services?
They identify and improve technical aspects of a website that affect crawling, indexing, search accessibility, structure, performance and user experience.
Why is technical SEO important?
It helps search engines access and understand your website, and it can improve the experience of the people using it.
Does technical SEO improve rankings?
It can remove problems that stop search engines from accessing or understanding your site, but fixes alone don't guarantee higher rankings. Content, relevance, competition and authority also matter — see our complete SEO services.
How often should I run a technical SEO audit?
A small, stable site may not need one monthly. Large, eCommerce and frequently updated sites benefit from regular monitoring, and a full audit is especially useful after redesigns, migrations or platform changes.
Can technical SEO fix a sudden traffic drop?
It can help identify technical causes, but not every drop is technical. Algorithm changes, seasonality, competitors and content quality can also be responsible, so we investigate the data first.
Does technical SEO work for WordPress and eCommerce?
Yes. Read more about WordPress SEO and eCommerce SEO. The larger the store, the more important technical SEO becomes.
Can technical SEO help a new website?
Yes. Addressing it during development or before launch prevents avoidable problems and gives future organic growth a stronger foundation.
Do you provide technical SEO implementation?
It depends on the agreed scope. Some fixes we implement directly; others need access to your developer, hosting, CMS or development team.
Can you guarantee better Google rankings?
No. No legitimate SEO agency can guarantee a ranking position. Technical SEO removes obstacles that may interfere with organic performance.
Ready to Find the Technical Issues Affecting Your Website?
Your content and products may already be strong — the problem could be underneath the surface. A technical SEO audit shows what's happening and what to do first.
Prefer to talk first? Get a technical SEO consultation