Project Category: Paid Advertising & Lead Generation
Industry: Real Estate
Services: Facebook Ads, Instagram Ads, Lead Generation Campaign Management
Agency: Brandleap Agency
Project Overview
Brandleap Agency managed a paid social advertising campaign for a real estate business focused on connecting with potential home buyers and generating property-related inquiries.
The campaign used Facebook and Instagram ad placements to reach relevant audiences and encourage people interested in buying or selling a home to submit their details.
With a total advertising spend of $3,000, the campaign generated 535 leads, giving the business a measurable source of potential customer inquiries.
The Challenge
The primary goal was to generate real estate leads through paid social advertising while keeping acquisition costs under control.
The campaign needed to:
- Reach people interested in buying or selling residential properties.
- Present property-focused creatives that captured attention.
- Encourage potential customers to submit their contact details.
- Generate a measurable volume of inquiries within the allocated advertising budget.
Our Strategy
Brandleap Agency focused on a lead generation strategy built around relevant audiences, property-focused creative assets, and a clear conversion path.
1. Audience Targeting
The campaign was designed to reach audiences relevant to the real estate business and its home-buying or selling services.
2. Ad Creative Development
Property images were used across Facebook Feed, Instagram Feed, Instagram Stories, and Facebook Stories. The creative messaging highlighted the home-buying and selling journey and encouraged users to take action.
3. Lead Generation Campaign Setup
The campaign used a direct sign-up call to action to reduce friction between viewing the advertisement and submitting an inquiry.
4. Performance Tracking
Campaign performance was evaluated using advertising spend, lead volume, and cost per lead to understand how effectively the budget generated inquiries.
Campaign Results
The campaign generated measurable lead volume from a $3,000 advertising budget.
| Performance Metric | Result |
|---|---|
| Total Ad Spend | $3,000 |
| Leads Generated | 535 |
| Reported Cost Per Lead | $5.79 |
Note: The reported cost per lead should be reconciled with the final advertising report before publication.
The Outcome
The campaign generated 535 leads through Facebook and Instagram advertising, providing the real estate business with a measurable pipeline of potential customer inquiries.
The results demonstrate how property-focused creatives, audience targeting, and a direct lead generation journey can work together within a paid social campaign.
Lead volume is one measure of campaign performance. Lead quality, contact rates and completed property transactions should also be evaluated to understand the campaign’s wider business impact.
Key Takeaways
- Property-focused creative assets can help communicate a real estate offer quickly.
- A clear call to action gives interested users a direct next step.
- Tracking spend and lead volume helps assess paid advertising performance.
- Following up on inquiries is key to turning generated leads into business opportunities.
Need More Leads for Your Business?
Brandleap Agency helps businesses plan and manage paid advertising campaigns focused on measurable marketing goals.
Whether you want to generate property inquiries, attract new customers, or improve your lead acquisition strategy, our team can help you build a campaign around your objectives.
Ready to discuss your next campaign?
Visit Brandleap Agency to get in touch.
