When someone finds ants or rats at home, they search on Google right away. They call the first company that looks trustworthy. Brandleaf Agency helped a German pest control company become one of those options in its area. In 2 months, the site earned 23,300 organic impressions.
Quick Results
| Detail | Info |
|---|---|
| Industry | Local service, pest control |
| Location | Dortmund and the Ruhr area, Germany |
| Platform | IONOS CMS |
| Timeframe | 2 months |
| Main result | 23,300 organic impressions |
About the Client
The client is a pest control company that serves Dortmund and nearby cities in the Ruhr area. It offers pest control services to homes and businesses.
For a local company, the goal is not worldwide traffic. It is to be seen by people in the right towns, at the moment they need help.
The Challenge
Local search is competitive. Many pest control companies want the same customers, and people often pick from the first few results they see. Some of those results come from the map section, and some come from regular listings.
The company needed to:
- Appear for pest control searches in its service area
- Have a strong Google Business Profile
- Build trust signals that show it is a real local business
Our Goals
- Increase organic impressions in the target area
- Improve the Google Business Profile
- Create clear service pages for each type of pest problem
- Build local authority with trusted listings and mentions
What We Did
1. Local Keyword Targeting
We researched how people in the area search for pest control. Most local searches combine a service with a place, like “pest control in Dortmund.” We built our keyword list around this pattern and matched each term to the right page.
2. Google Business Profile Optimization
The Google Business Profile is often the first thing a local customer sees. We worked on the parts that matter most:
- Business category and service list
- Business description
- Contact details and opening hours
- Photos
Complete and accurate profiles tend to earn more trust from both Google and customers.
3. Service Page Optimization
Each main service needs its own page. A page about one pest problem can target that search well. We improved titles, headings, and page copy so each page answered one clear question. We also added the service area to help Google connect the pages to the region.
4. Service Area SEO
Because the company covers several towns, we made sure the site clearly showed where it works. This helps Google understand which searches the business should appear for.
5. Citation Building
Citations are mentions of the business name, address, and phone number on other sites. We built listings on trusted directories and kept the details the same everywhere. Matching details help Google trust the business.
6. Local Authority Building
We also worked on local signals that show the company is active and known in its area, so the site looked more credible to search engines.
Tools Used
| Tool | How we used it |
|---|---|
| Semrush | Local keyword research and tracking |
| Google Search Console | Impressions and search queries |
| Google Analytics 4 | Traffic and visitor behavior |
The Results
In 2 months, the website earned 23,300 organic impressions. That means the company showed up in Google Search many times for local pest control searches. More visibility gives more chances for calls and enquiries.
| Metric | Result |
|---|---|
| Organic impressions | 23,300 |
| Timeframe | 2 months |
Why It Worked
- Local focus. Every step targeted one region.
- Strong profile. The Google Business Profile gave customers what they needed.
- Clear service pages. Each pest problem had a page that matched the search.
- Consistent listings. Matching business details built trust.
Key Takeaways
Local SEO does not need a huge budget. It needs accuracy, clear pages, and steady work on the signals that tell Google where you operate.
Run a local business? Brandleaf Agency can help you get found by the customers near you.
