Getting visitors is only half the job. Our team reviews your site through your customers’ eyes to find the confusion, friction and missing information that cost you enquiries and sales.
Request Your CRO Audit →Talk to Our Marketing Team
We examine your site from both the business and the customer side.A Conversion Rate Optimisation audit is a detailed review of your website to find what stops visitors from completing important actions, such as purchases, enquiries, calls or bookings.
An audit does not automatically raise conversion rates. It finds opportunities you can test and measure.
Traffic and conversion work best together. If you also need more qualified visitors, see our SEO services.
If traffic is not taking meaningful action, your marketing investment is not delivering its full potential.
Unclear service info, long forms and extra checkout steps are easy to miss as the site owner. We review it as a visitor.
Improving the experience of relevant visitors you already have is often a more practical start than buying more traffic.
Confusing menus, inconsistent layouts and unclear buttons interrupt the journey. We find and rank them.
Whether it is product to cart to purchase or landing page to form to enquiry, we see where people drop off.
High traffic with low conversions is a different problem from low engagement. We read data alongside the real experience.
Each audit is tailored to your website, audience and business goals.
How well your site encourages visitors to take meaningful actions.
Example: a service page explains what you do but not who it is for, what is included or how to start.
A visitor who clicks an ad or result expects the page to match what was promised.
Running ads? Our Google Ads management pairs well with landing page fixes.
How visitors navigate your site and complete tasks without unnecessary difficulty.
Example: if visitors cross several unrelated pages to find contact details, the navigation needs a clearer structure.
Visitors take different paths. We use conversion data to find friction points.
Why it helps: you fix the weak step instead of redesigning everything without a reason.
A button is not effective just because it is visible. Wording, placement and relevance all matter.
Example: someone still researching may prefer a consultation invite over an aggressive purchase message.
Complicated forms discourage visitors. Unclear labels and no next-step info add friction.
Example: a simple consultation request needs less information than a detailed project brief.
Small usability problems can interrupt the whole purchase journey.
Also reviewed: ecommerce analytics, to see where shoppers abandon the process.
A site that works on desktop can feel completely different on a phone.
Goal: visitors can complete key actions on any device.
Visitors want reassurance before they contact you or buy.
Our rule: no fabricated reviews, false guarantees or misleading badges. Credibility must be verifiable.
You cannot judge conversion performance if tracking is incomplete or wrong.
Result: a trustworthy base for measuring future CRO improvements.
A slow or technically difficult site interrupts the journey. We prioritise issues on your important conversion pages and base fixes on real findings, not assumptions that every site needs the same changes.
Focus: technical issues that actually affect conversions.
A useful audit needs more than design suggestions. It needs an understanding of your business, visitors and goals.
We define what a valuable action means for you, from completed purchases to qualified enquiries.
We review the site and gather GA4, Tag Manager, Search Console, heatmap, recording and CRM data where available.
We trace how visitors move through key pages and spot unclear info, weak CTAs, hard forms and device gaps.
We assess usability, performance and interactions as someone unfamiliar with your business would.
We group findings into usability issues, friction, content, tracking and test ideas, with the reason each matters.
We rank by conversion impact, confidence, effort and business importance.
You get the report with findings, supporting observations and actions. We can also discuss implementation, A/B testing, landing page improvements and ongoing CRO.
A clear picture of your conversion problems and a practical plan to address them. Final deliverables depend on pages, data, complexity and scope.
Overview of the current conversion experience and the main areas needing attention.
Findings on headlines, structure, content, CTAs, forms and trust elements.
Navigation, mobile usability, page interactions and sources of friction.
Available conversion steps and potential drop-off points.
Whether key actions and conversions are measured correctly.
Relevant competitor experiences compared to reveal opportunities.
Recommended changes ordered by priority, impact and effort.
Suggestions for implementation, testing and further optimisation.
Visitors browse but do not buy? We examine product pages, cart, checkout, payments and mobile shopping.
Pricing pages, product explanations, trial forms, demo journeys and feature information.
Service pages, forms, CTAs, trust signals and enquiry journeys.
How clearly you communicate services, expertise, process and value, plus the steps to enquire.
Find website issues holding back SEO, paid ads and other acquisition campaigns.
Evaluate the site before investing more in traffic. See our digital marketing packages.
An audit finds what needs improvement. Ongoing CRO implements, tests and refines over time.
| CRO Audit | Ongoing CRO Services |
|---|---|
| Reviews the current website | Implements improvements |
| Identifies conversion barriers | Tests proposed changes |
| Examines user journeys | Monitors user behaviour |
| Reviews analytics and tracking | Measures experiment results |
| Provides recommendations | Refines the experience continuously |
| Establishes optimisation priorities | Supports ongoing conversion growth |
Any recommendation that changes your design, messaging or conversion process should have a clear reason.
Our team personally reviews your key conversion paths and how real visitors may understand your offer.
We separate confirmed issues, potential friction and ideas that should be tested.
Success differs by business. We tailor the audit to purchases, enquiries, bookings or registrations.
What to improve, why it matters and what to consider, in a form your marketing and dev teams can use.
Not just buttons or design, but everything from first landing page visit to final conversion.
We never guarantee a fixed percentage uplift before understanding your site and audience.
The audit can reveal confusing navigation, weak messaging, difficult forms, checkout friction, missing trust information or tracking problems. Fixing them may create a smoother experience, but the audit alone does not raise conversion rates.
Outcomes depend on what you implement, visitor behaviour, traffic quality, offer relevance and competition. We recommend testing important changes when traffic and measurement allow.
Book a Strategy CallIt is a detailed assessment of a website to find issues that may stop visitors completing important actions. It covers landing pages, user experience, navigation, forms, funnels, analytics and other conversion factors.
It may include usability analysis, landing page reviews, funnel analysis, CTA and form reviews, mobile checks, ecommerce checkout analysis, technical performance and tracking assessment. Scope depends on your site and goals.
If your site gets traffic but fewer enquiries, purchases or bookings than expected, an audit can show how visitors interact with it and which areas need improvement.
It depends on site size, number of key pages, available analytics and conversion complexity. A small lead generation site needs less than a large store. We confirm scope and timeline before starting.
An audit identifies opportunities that may improve conversions. Results depend on whether recommendations are implemented and how visitors respond. Testing and ongoing measurement show what works.
GA4 gives valuable traffic, activity and conversion data and makes the audit more detailed. Some usability issues can still be found through manual reviews and other tools.
Where suitable tools and permissions exist, we can review heatmaps and recordings to spot interaction patterns and usability issues, with privacy and consent requirements in mind.
Yes. We review product pages, carts, checkout steps, payment options, product information and mobile shopping to find barriers to completed purchases.
SEO improves visibility in organic search and attracts relevant visitors. CRO improves the site experience so more of those visitors complete valuable actions. They work well together.
The audit delivers findings and recommendations. Implementation can be discussed separately, including landing page redesign, site improvements, form optimisation, A/B testing and ongoing CRO support.
It depends on site size, number of pages, conversion journey complexity, available data and audit requirements. Contact Brandleap Agency to discuss your site and receive a suitable scope.
It depends on how often your site changes and how important conversions are. Redesigns, new campaigns, checkout changes or noticeable drops are good reasons for another audit. Ongoing monitoring can reveal new opportunities.
Your website should help people understand your offer, find what they need and take the next step with confidence. We turn detailed analysis, UX reviews, funnel assessment and analytics checks into practical recommendations. No random design changes. No unsupported promises.
Ready to find out why your visitors are not converting? Request Your CRO Audit →Talk to Our Marketing TeamDrop your website URL below. We'll review your website for free, identify SEO issues, and show you what needs to be fixed to improve your Google rankings.
Our SEO team will review your website and prepare a free SEO audit. You’ll receive your personalized audit report via email within 24 hours.