Campaign Results
| Organic Keyword Ranking | 467 keywords |
| Top 3 Rankings Achieved | 22 keywords |
| Monthly Organic Traffic | 1,323+ visitors |
| Traffic Growth | 2.6x increase |
| Authority Score | 11 (Fine) |
| Total Backlinks Built | 716 links |
About Dental Care East Hanover
Dental Care East Hanover is a multi-doctor dental practice in East Hanover, New Jersey, led by Dr. Jaafar Ali, Dr. Muhammadali Dinani, Dr. Amanda Hochstein, Dr. Jay Patel, and Dr. Ali Salehi. The practice specializes in preventative, restorative, and cosmetic dentistry services.
Client Strengths:
• 4.9★ rating on Google | 4.8★ on Facebook | 5★ on Yelp
• Named Best Dentist of 2026 by BusinessRate
• Experienced, credentialed doctors with excellent patient outcomes
• Strong patient testimonials and word-of-mouth reputation
• Well-maintained website and active online presence
The Challenge We Identified
When Dental Care East Hanover came to Brandleap Agency, they had an enviable problem: excellent reputation and patient satisfaction, but almost no organic search visibility.
The situation:
• Limited rankings for high-intent dental keywords
• Minimal organic traffic from Google search
• Untapped opportunity for “dental care New Jersey” and local search terms
• Strong offline reputation wasn’t translating to online search visibility.
• Local competitors ranking higher despite weaker patient feedback
The opportunity: Transform their strong reputation into measurable search rankings and patient appointments through strategic SEO.
Brandleap’s SEO Strategy
We implemented a comprehensive, multi-channel SEO approach specifically designed for dental practices:
Technical SEO Audit & Fixes: Resolved indexation issues, implemented LocalBusiness and MedicalBusiness schema, improved Core Web Vitals and mobile performance
Keyword Research & Strategy: Identified 467 high-value dental keywords across commercial, local, and informational intent categories
Service Page Optimization: Rebuilt core service pages (implants, crowns, veneers, emergency dentistry) for search intent and patient needs
Local SEO & GBP Optimization: Claimed/verified Google Business Profile, optimized for local keywords, built consistent citations
Content Development: Created topical authority around core dental services with patient-focused, SEO-optimized content
Link Building & Authority: Acquired 716 quality backlinks from dental directories, local business listings, and healthcare authority sites
Our Implementation Process (Month by Month)
Months 1-2: Foundation – Technical SEO audit, schema implementation, GBP claim & optimization, keyword research completed
Months 3-4: On-Page Optimization – Service pages rewritten and optimized, title tags/meta descriptions refined, internal linking improved
Months 5-7: Content Development – Topical authority content created, blog posts optimized, FAQ sections added to key pages
Months 8-10: Link Building & Citations – Backlink acquisition campaign launched, local citations built, directory submissions completed
Months 11-12: Monitoring & Refinement – Continuous optimization based on ranking data, CTR improvements, and final authority building push
Results: How the SEO Strategy Worked
Phase 1: Keyword Ranking Breakthrough
Starting position: ~120 keywords ranking
Ending position: 467 keywords ranking
This 289% increase in ranking keywords means Dental Care East Hanover is now visible to significantly more potential patients across different search queries.
| Ranking Position | Keywords (Start) | Keywords (End) |
| Top 3 (1-3) | 3-5 | 22 |
| First Page (4-10) | 8-10 | 28 |
| Positions 11-20 | 12-15 | 67 |
| Positions 21-50 | 25-30 | 129 |
| Positions 51-100 | 60-70 | 194 |
Phase 2: Organic Traffic Growth
Monthly organic traffic increased from ~400-500 visitors to 1,323+ visitors a consistent 2.6x improvement.
This means 800+ additional qualified potential patients visiting the website every month through organic search. At typical dental practice conversion rates, this translates to significant new appointment volume.
Phase 3: Local Search Dominance
Key local keywords are now ranking at Position 1:
• “Dental Care East Hanover” (Position 1)
• “East Hanover Dental” (Position 1)
• “East Hanover Dental Care” (Position 1)
• “dentists in east hanover nj” (Position 1 in Local Pack)
This local dominance means when patients search for dental services in East Hanover, Dental Care East Hanover is the first practice they see.
Campaign Performance Data
What This Means for Dental Care in East Hanover
- 467 ranking keywords = multiple entry points for patient discovery
- 22 Top 3 rankings = highest visibility for most competitive terms
- 1,323 monthly organic visitors = predictable flow of qualified leads
- 2.6x traffic growth = 50%+ increase in new patient inquiries from search
- Local dominance = owned the #1 position for main search terms
- Authority score of 11 = established topical credibility in the dental space
Why Brandleap Agency Delivered These Results
Brandleap Agency specializes in SEO for local service businesses, with particular expertise in dental, medical, legal, and wellness practices. This case study exemplifies our approach:
1. **Strategic Foundation First—we start with technical SEO, keyword research, and competitive analysis rather than guessing. This foundation supports all other optimization work.
2. **Data-Driven Optimization** – Every decision is based on SEO tools, Google Search Console data, and market analysis. We track, test, and refine continuously.
3. **Patient-Focused Content** – We don’t just optimize for search engines; we create content that actually answers patient questions and drives conversions.
4. **Local + Organic Combined** – For dental practices, local search and organic rankings work together. We optimize both channels simultaneously.
5. **Long-Term Authority Building** – Quick wins are nice, but we focus on sustainable growth through proper schema implementation, quality content, and earned backlinks.
6. Transparent Reporting Clients understand exactly what we’re doing and why. Monthly reporting shows progress against goals.
Brandleap Agency Services
For dental practices and other service-based businesses, Brandleap offers:
• **SEO Audits & Strategy** – Comprehensive analysis with a detailed roadmap
• **Technical SEO** – Schema, Core Web Vitals, indexation, performance optimization
• **Keyword Research & Planning** – Competitive analysis and high-value keyword identification
• **On-Page Optimization** – Service pages, meta tags, content optimization
• **Local SEO & Google Business Profile** – Local dominance strategy and GBP optimization
• **Content Development** – Blog posts, service pages, patient education content
• **Link Building & Citations** – Quality backlinks and local citation management
• **Monthly Reporting & Optimization** – Ongoing monitoring, testing, and refinement
About Brandleap Agency
Brandleap Agency is a digital marketing agency based in Dhaka, Bangladesh, specializing in SEO for local service businesses. Founded by Mithun Baroi (Certified SEO Professional, Google Analytics certified, HubSpot certified), Brandleap serves clients across Dental Care, wellness, aesthetics, legal, industrial, hospitality, and e-commerce niches.
Our core strength is taking established businesses with strong reputations and making them visible in organic search, connecting their existing credibility with patients, clients, and customers actively searching for their services.
Want Similar Results for Your Practice?
If you run a dental practice, medical office, or other local service business and want to rank higher in Google search, we can help.
Contact Brandleap Agency for a free SEO audit and strategy call.
brandleapagency.com
© 2026 Brandleap Agency | Dhaka, Bangladesh
BrandLeap Agency & BrandLeap Fashion | Founder & CEO
Mithun is an experienced SEO consultant recognized for helping businesses improve their digital presence through technical SEO, content optimization, and sustainable organic growth strategies. Working in the digital marketing industry since 2019, he has developed expertise in increasing search visibility, driving targeted traffic, and building long-term growth through data-driven SEO solutions. He has worked with businesses across multiple industries, helping brands strengthen their online authority and achieve measurable growth results.
