We engaged with Freedom Fun USA, a reputable party rental brand in America, to conduct a reputation management initiative via SEO. From January to June 2025, we successfully elevated their monthly organic traffic from 1,700 to 18,000, marking a significant 333% increase. This campaign demonstrates how targeted SEO can effectively restore and enhance brand perception—especially in sensitive, trust-dependent sectors like banking.
Freedom Fun USA aimed to improve its online reputation by implementing strategic SEO solutions to replace negative or low-authority search results with positive, accurate, and brand-controlled content. Despite having a strong offline reputation, outdated and unfavorable listings were affecting its online presence. Our goal was to suppress negative signals, boost high-authority brand pages, and guide potential customers toward verified and trustworthy sources.
Freedom Fun USA sought to address negative or low-authority search results impacting its brand image by developing SEO strategies that surface positive, factual, and controlled content. While the bank had a solid offline reputation, negative and outdated content continued to dominate online search results. Our task was to suppress negative signals, lift authoritative brand assets, and drive prospective customers toward officially verified pages.
Once all technical barriers were resolved, we optimized the site’s structure and public-facing content to improve search performance. We enhanced metadata and organized content across key pages—such as leadership profiles, CSR initiatives, and customer service guidelines- ensuring each included strong brand keywords. Additionally, we implemented schema markup (Organization, Article, and FAQ) across brand pages to increase visibility and presence in rich search results.
Freedom Fun USA aimed to improve its online reputation by replacing negative or low-authority search results with positive, accurate, and brand-controlled content. After completing a full technical SEO audit and fixing all technical issues, we developed and implemented a comprehensive SEO strategy. This included optimizing site performance, improving crawlability, and enhancing content structure to boost visibility. Our main focus was to suppress negative signals, strengthen high-authority brand assets, and guide potential customers toward trusted and verified pages.
Freedom Fun USA aimed to strengthen its online presence and reputation through a complete SEO strategy. I have successfully completed full on-page optimization for all pages, including meta titles, descriptions, headings, internal linking, and content structure. In addition, I resolved all technical SEO issues to ensure faster loading speed, better crawlability, and improved search visibility. These optimizations help boost positive, high-authority brand pages while guiding users toward verified and trustworthy information sources.
Freedom Fun USA focused on strengthening its online authority through a comprehensive off-page SEO strategy. I have successfully completed high-quality backlink building, business citations, guest posting, and social profile optimization to enhance the brand’s visibility and credibility. These off-page efforts helped increase domain authority, improve keyword rankings, and build a stronger online reputation across search engines.
We conducted bi-weekly monitoring to track branded search visibility, domain authority, keyword performance, and website traffic. Through customized Looker Studio dashboards focused on brand reputation KPIs, the Freedom Fun USA team could easily visualize improvements in SERP positioning and increased traffic to official pages. This real-time reporting enabled proactive content adjustments and quick responses to any emerging misinformation or low-authority search results.
By June 2025, Freedom Fun USA’s organic growth trajectory had reached a new zenith, with monthly traffic peaking at over 18,000 visitors. A more than 10x increase from the project’s outset, just one year prior. This final push was fueled by the dominant rankings of our commercial-intent content for cornerstone terms like “corporate event vendor,” “team building company,” and “large-scale party planning.” Consequently, the brand successfully transformed its digital footprint from a defensive reputation shield into a powerful, primary driver of top-of-funnel awareness and qualified lead generation, solidifying its market authority.
For party rental brands like Freedom Fun USA, trust is key. Many customers’ first interaction with your business happens through online searches, so appearing prominently with accurate, reliable information is essential. This case demonstrates how strategic an SEO approach can be. Focusing on reputation, technical optimization, and high-quality content. It can significantly boost brand visibility and credibility. By maintaining a well-managed online presence, you ensure customers find the information you want them to see: official, trustworthy, and professional.
